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HuffPost Publisher Janet Balis: Balancing Premium Content, Ad Tech, and...

ADOTAS — In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is...

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Visual Content is King: Social Video Takes Center Stage

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social...

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3 Imperatives For Making Online Video Live Up to the Hype

ADOTAS – For many, it’s difficult to know how excited to be about online video these days. On one hand, online video ad spend is expected to top $4bn this year (growing at a greater than 40% clip...

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Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens

ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the...

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Study: Paid Media Increases Facebook Organic and Viral Impressions 200%

PORTLAND, OR., October 14, 2013 (ADOTAS) – ShopIgniter, the company that is transforming how brands advertise to social mobile consumers, announced recently the findings of a first-ever benchmark...

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5 Lessons to be Learned from Jeff Gordon’s Pepsi MAX ‘Test Drive’

EDITOR’S NOTE: This article, originally published on March 20, 2013, placed at No. 3 in our 20 most popular articles of the year. ADOTAS – Branded content has been the buzz of the past year, and the...

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Facebook Puts the Brakes on Free Organic Search for Pages

ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving...

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5 Ways Brands Can Drive Earned Media During Big Events

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a...

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Adobe Report: Facebook Ad Business Continues to Grow

ADOTAS — Today, Adobe released its Q1 Social Intelligence Report analyzing social media data and trends around Facebook and other industry players including Twitter, Pinterest, Tumblr and LinkedIn. The...

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Social Media Advertising: Why Pay to Be Disliked?

ADOTAS – Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first...

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